With 3.8 billion email users worldwide, businesses have long been reaping the benefits of marketing to their audiences directly via their digital inboxes. In fact, 93% of B2B businesses use email to distribute content and 83% of them use e-newsletters as part of their content marketing program. (Source: Hubspot)
So, how do businesses make the most of this platform and reach their customers? The answer is simple: integrated email marketing automation solutions.
Email Marketing for Enterprise Digital Advertising
Email marketing and automation is a digital marketing strategy that involves creating unique, fresh, and interesting content delivered straight to a customer’s inbox. With the user’s permission, companies can keep the dialogue open through a consistent weekly, monthly, or quarterly email that keeps them top-of-mind.
Your email platform can also be programmed to trigger an email when a user carries out certain actions, such as sending out a discount when a user abandons an online shopping cart, or when they view certain products.
On top of email marketing management, Digital Popcorn has an in-house creative team that can convey the voice of your business to your clients – hot or cold.
Don’t wait. Reach your audience where they are with e-mail communications they want to see. Get in touch with the Digital Popcorn team today.
